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Shopping centers
Shopping Centers
MPN has now experience in the property sector. From an unexpected angle came the question whether it was possible to apply the method in this sector. An instrument was specially developed whereby MPN can cast light on the experience of the shopping public. Shopping centres have a personality and the public in the shopping centre were grouped according to how they experienced the centre. In this way, sight in the existing customers and the missing public. Also the aspects that were found to be “mediocre” were described.
Experience of Shopping
On the basis of these results, a plan for the future can be formulated, depending on what aspects of the shopping centre need to be improved. The method provides direction where missed opportunities could be and what the focus of the policy could be. Also shopping centres can be compared with each other, as shown in the spider graph here: